You hired the best freelance content writer. Now what?
Share a client brief.
Assign a point of contact from your organization.
Share timely feedback.
The professional fee is an investment.
Pay on time.
Recommend them to others
Almost everyone Googles!
It means that you should strive to be present on Page 1 of the search results to get your potential customer to land on your website. This would happen if your content is seen as helpful, valuable and authoritative by Google’s algorithms.
So you hire the best freelance content writer you can find to write great SEO-optimized content for your business.
How do you ensure THEIR success? Because, if they succeed, you do too.
Share a client brief.
What is the type of content that you want to be created? A blog post, an article, a case study, a sales brochure etc. A LinkedIn article is different from a website blog post which is different from a Twitter thread which is different from a Facebook post…you get the drift.
What is the goal of that deliverable?
Which channels will you publish it on? Out of these, is there a main sales channel?
Remember, a freelance content writer is an outsider to your organization. They are not involved in the day-to-day activities and operations of your business. They are not exposed to the same shared values and goals as your employees. Therefore, you must give them an insider’s view to enable them to do the best job possible.
Assign a point of contact from your organization
During the course of the project, there may arise certain situations which would need your business’s internal point of contact to work with and for the freelance content writer.
A point of contact will ensure that the freelance content writer receives directions that have been mutually agreed upon by all parties. This will save time and effort for everybody and ensure timely delivery.
Share timely feedback
Trust that your hire is good at their job.
Do not wait for the final submission day to share feedback. The earlier you share feedback, the better it will help the writer to make modifications for future deliverables too.
Most professionals appreciate constructive criticism as they know that it is invaluable for professional growth and learning.
The professional fee is an investment
Good and great professionals do not come cheap because they are not getting paid for their time. They are getting paid for the experience and expertise that they have assimilated over the years.
Pay on time
Honour the contract and pay invoices on time. You will be surprised how far a simple task such as an on-time payment can go.
Recently, a fellow freelance writer mentioned that she squeezes in a particular client when they sometimes have rare last-minute requests and a tight submission deadline. Despite her booking calendar being full. Why? The client pays out the invoices on time, every single time.
Spread the good word
The freelance content writing industry relies heavily on word-of-mouth marketing, client testimonials and recommendations. A great way to show that you like a freelance content writer’s work is when you send a good client their way. It is always appreciated.